If you haven’t had the chance for an ‘Escape the Room’ experience, then maybe it’s about time. Ford is teaming up with the popular game to create the best experience yet! The first-ever driveable game will allow participants to navigate through the game using the 2017 Escape’s latest technology, with the goal being to entice more millennial buyers.
“Younger, urban consumers today want to live through experiences and engage with brands that represent their lifestyle. They are voracious consumers of life – they’re not spectators, they’re participants,” said the Ford experiential marketing manager, Ginger Kasanic.
Some of the technology incorporated into the game? Remote start, rearview camera, seven-color ambient lighting, voice-to-text capabilities of SYNC 3 driver connect system, and so much more!
The game is open to the public for only 4 days, and within the first 24 hours, saw over 1,000 consumers sign up to play the game. So what are you waiting for? Learn the newest technology of the 2017 Ford Escape through a gaming experience like you’ve never seen before!