Ford Reveals Buyer’s Tastes

Ford data reveals   about buyers around the US.  Who would think, looking around, that white was NOT the favorite Ford color in Arizona.  Would you guess Molten Orange?  Gold, silver, and finally, white round out the top colors. 

Seattle and San Francisco must have problems getting lost and parking their cars because they are tops in; BLIS, rear view cameras, active park assist, and navigation. 

You would think us Arizonans would own the air conditioned seat category, but we didn’t even rank in the top 5.  Would you have guessed Seattle, Denver, and San Francisco.  How about heated seats?  Can you believe Atlanta and Charlotte are in the top 5. 

Rainy and cold Seattle is also tops in moon roofs.  I guess better for watching the storm clouds!

Hybrid vehicles are #1 and #2 in Seattle and San Francisco, but Phoenix is #5 on this list.  Thanks 43 mpg with AC Fusion Hybrid.

In Arizona, we prefer diesels, hybrids,and  manual transmissions, but have no preference on gas engine size.

Those areas of the country looking for V-8 power include; Orlando, Memphis, Charlotte, Houston, and Seattle.  The economically minded (4 cylinder) people live in Pittsburgh, San Francisco, Detroit, Boston, and Denver. 

Coastal cities like muted colors while the Midwest has an affinity for red.  The east coast is definately green. 

New Yorkers consume the most vehicles with rear seat DVD systems.  Turns out Sponge pants Bob really is an effective babysitter.

The national pick-up truck capital is still shared by Dallas and Houston.  This is also the area with the highest demand for tow packages.  95% of Super Duty customers tow with their trucks. 

Using the data Ford collects allows it to maximize the model mix and deliver vehicles that actually meet customers need regionally.  The imports should try to figure this out.

Of course, if you want an east coast color, with Seattle options, Denver seats, and Texas towing capability, all you need to do is drop by Sanderson Ford.  If we don’t have it, we’ll be happy to order it for you!

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