Ford has joined Zipcar to bring 1,000 Ford Focuses and Escapes to college campuses around the country over the next 2 years. These Ford vehicles will be used in Zipcar’s car-sharing service to help college students get around and to introduce Ford cars to a new generation of drivers.
The Focus and Escape will be available to students at over 250 colleges. 650 Focus SEL Hatchbacks and Escape Limiteds will be purchased this year, with 1,000 going out over the course of the next two years.
Ford has made the deal a little sweeter for Zipcar’s college consumers as well. The automaker will knock $10 off of the $35 annual membership fee for the first 100,000 new University program members, and lower the hourly rate by $1 for the first one million hours of use on any of the new Fords.
This deal makes Ford Zipcar’s largest OEM partner in the university program.