This fall, Ford will again sponsor CBS’ global adventure show, “The Amazing Race.” Ford’s sponsorship includes on-air components featuring four of its top models – Explorer, Fiesta, Focus, and Mustang.
During the season premiere, teams will start their race in a new Ford Explorer and drive to the L.A. airport before departing on their first leg to Taipei, Taiwan. Ford Fiesta, Focus, and Mustang vehicles will make their way across the globe in additional episodes throughout the season. One lucky team will win two new Ford Mustangs for finishing in first place in an upcoming leg. The winners will also be given the opportunity to customize their Mustangs using Ford’s new Mustang Customizer Website.
“As the exclusive automotive partner, we are proud to be providing vehicles that play a vital role in helping the contestants navigate and accomplish their near-impossible tasks,” said Crystal Worthem, Ford Brand Content and Alliance Manager.
“The Amazing Race” sends 11 teams on a trek around the world with the first team to arrive at the final destination winning $1 million.