October is breast cancer awareness month, and Ford is fighting for a cure with Warriors in Pink. The Warriors in Pink program runs all year long, sponsoring the Susan G. Komen Race for the Cure®, raising awareness, and selling merchandise with 100% of net proceeds supporting Susan G. Komen for the Cure®.
During the month of October, Ford is running special promotions to help raise awareness. The automaker will donate $1 for every person who “Likes” the Ford Warriors in Pink Facebook Page to Susan G. Komen for the Cure. Ford is also hosting the Lifetime movie event Five on October 10th, which tells 5 incredible stories of courage, love, and strength through breast cancer battles. In honor of the premiere, Ford is hosting a sweepstakes where they will give away five 2012 Warriors in Pink-inspired Focuses, along with weekly prizes of Warriors in Pink gear. Jennifer Aniston has also designed a Warriors in Pink T-Shirt for the movie event, with 100% of net proceeds benefitting Susan G. Komen for the Cure.
Along with the special events in October, Ford Warriors in Pink will also be sponsoring Race for the Cure events around the country. For more information about Ford Warriors in Pink, visit http://www.ford.com/warriorsinpink/.