Phoenix is no stranger to excessive heat, so Sanderson Ford, Ford Motor Company, and the Salvation Army have teamed up for the Escape the Heat Water Drive. This drive is taking place now and will last until June 16, 2013.
The water drive will collect cases of water to support the Salvation Army’s Extreme Heat Emergency Plan, which uses mobile hydration stations around metro Phoenix to provide water, respite, and safety information on days with excessive heat warnings. This program was launched in 2006 due to the large number of weather related deaths that occur in Arizona due to exposure to heat.
Cases can be dropped off at any of the 11 Metro Phoenix Ford dealerships, including Sanderson Ford. Each person who donates at least one case of water (24+ bottles; 16+ oz) will receive a half-off admission voucher to Big Surf Water Park. Donors will also have the ability to test out the brand new 2013 Ford Escape, including the class-exclusive, hands-free power liftgate, which makes it easier to haul large packages, like cases of water.
The water drive gets its name from the Ford Escape, which is actually created from water bottles. The carpeting of each Escape holds the equivalent of 25 20-ounce plastic bottles that have been saved from landfills.
Ford kicked off the drive with a $1,000 donation towards the purchase of cases of water, courtesy of Ford’s Operation Better World campaign in Phoenix. Ford hopes to collect 2,000 cases (48,000 bottles of water) during the two week drive.
According to Mark Witthar, Phoenix regional manager for Ford Motor Company, “Our Escape the Heat water drive in partnership with the Salvation Army is very much in line with Ford’s mission to serve the communities where we do business and help those in need. We hope our Ford customers – and those new to Ford – will stop by a dealership with their water donation and, in turn, get a little fun out of their good deed with discounted admission to Big Surf Waterpark.”