Ford has recently announced that their popular 2013 Ford Fiesta 1.0-liter EcoBoost has been named the 2013 Women’s World Car of the Year. A panel of 18 female automotive writers from around the world voted the Fiesta to take home the coveted award this year due to its appearance, safety, value, child friendliness and several other criteria that women utilize when shopping for a new car.
Judges found that women love the bold, new exterior of the Fiesta on top of the interior boasting comfort, convenience and space. For parents out there, the new Fiesta features Ford MyKey, and industry-first technology that allows parents to monitor teenage driving by limiting speed and audio abilities.
Oh and we should probably mention that the 2012 and 2014 International Engine of the Year powers this revolutionary Ford Fiesta as well.
“The new Fiesta has raised the bar to offer a sharper-looking, better-connected car that is even more fuel efficient and fun-to-drive,” states vice president of Product Development in ford of Europe, Barb Samardzich. “By turning into the needs of all our customers we are ensuring this small car with the big history has a very bright future.”
Ford will proudly accept this award at the fifth-annual Women’s World Car of the Year Awards this October.