The battle for the hybrid vehicle sales crown is beginning to heat up, and Ford is looking to knock Toyota from its throne. Thanks to an impressive consumer response the Ford C-MAX and Fusion Hybrid, Ford is shattering its hybrid sales records across the board.
Ford destroyed its monthly hybrid sales record with 8,481 in April. The record April brought Ford’s total annual hybrid sales to 29,561 units, and puts the automaker on track to beat its annual record of 35,496 units in just five months.
“We’re turning, conquesting and growing our sales the fastest in the largest hybrid markets in the country,” said Erich Merkle, Ford U.S. sales analyst, in a phone interview with Bloomberg.com.
Ford’s share of hybrid sales in April rose to 18 percent, which is a 15 percent increase over the same month last year. Ford now holds the second largest share of hybrid vehicles sales. The 2013 Ford Fusion Hybrid led the charge with a fivefold increase in sales in April, totaling 3,989 units sold.
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