Archive for Ford News

Ford Hurricane Harvey Relief: Texas is Family

Ford Hurricane Harvey Relief

 

After Hurricane Harvey hit, Texas was left with catastrophic damage. Many of its residents have faced extraordinary damage to their homes and possessions. However, the state has seen overwhelming support from many groups and individuals from across the country, including Ford Motor Company.

 

Ford Motor Company and its Texas dealers have organized a number of different ways to support victims of Hurricane Harvey. To begin with, Ford has donated $500,000 to groups such as The Salvation Army, American Red Cross, and Catholic Charities. Additionally, the Texas Ford dealerships organized a Cowboys-Texans telethon which allowed them to raise $200,000 in donations as of September 1st. These dealerships plan to raise another $1 million, which Ford will match.

 

Not only is Ford aiding the victims of Hurricane Harvey via financial relief, but the company has also created a “Texas is Family” program, offering special deals for families and employees impacted by the hurricane. Those who qualify will receive family and employee prices, low lease rates, and the benefit of zero payments until 2018. Ford hopes that this program helps families meet their immediate transportation needs in the wake of Harvey’s destruction.

 

To learn more about Ford’s Hurricane Harvey relief efforts and how you can help, stop by Sanderson Ford.

Ford Trucks Win Three Gold Hitch Awards

2017 Ford F-150 Raptor

For 40 years now, Ford has dominated as America’s favorite brand of truck, which makes it unsurprising that the 2017 Ford F-150 and F-150 Raptor earned three of the top five prizes at this year’s Gold Hitch Awards.

The Fast Lane Truck performed some rigorous high-altitude performance and towing tests in Utah and Colorado to determine the winners of its Gold Hitch Awards. The awards include the following categories for trucks: mid-size, half-ton, heavy-duty, off-road, and best overall.

The 2017 Ford F-150 came away as the top half-ton truck along with the best performing truck overall. As for the off-duty truck award, that went to the all-new 2017 Ford F-150 Raptor. “The 2017 Ford F-150 is the best towing half-ton truck this year,” said Andre Smirnov, editor, TFLtruck.com. “The overall versatility, towing performance, and choice of available powertrains and technology features of the entire 2017 F-150 lineup elevated the F-150 above all others.”

Testers were impressed with the F-150’s acceleration, incredible towing power, and efficiency, even while towing. As for the F-150 Raptor, it earned high praises for its great combination of power, speed, and standard off-road abilities that make it unlike any other truck currently available.

To see what makes the Ford F-150 so great, take it out for a test drive today at Sanderson Ford.

The Return of the Ford Bronco

This year’s North American International Auto Show will go down as historic amongst fans of a certain iconic 4×4 SUV. After all, it was there, in Detroit, that Ford announced the return of the Ford Bronco.

The Ford Bronco debuted over five decades ago in 1966. The year it first arrived, the Bronco was marketed as an off-road vehicle, designed to compete with the likes of the Jeeps and Scouts of its time. Many of the components on the original Bronco were borrowed from the Ford F-150. Though conceived as a compact SUV, the Bronco evolved quickly into a full-size SUV. Ford managed to tame the Bronco for a good 30 years until the automaker set it free in 1996.

Now the Bronco has been wrangled once again. According to Ford, the iconic 4×4 SUV is set to be revived for 2020. Details are scant on the new design, which is understandable, as the debut is still three years away. Judging from Ford’s presentation at the Detroit Auto Show, the classic Bronco emblem of a bucking bronco’s silhouette will return.

This time around, the Bronco will fall into the mid-size SUV range. It will be manufactured in the United States at Ford’s plant in Wayne, Michigan, meaningful as this is same plant where the original Bronco was manufactured.

For more details about classic Ford vehicles, contact us right here at Sanderson Ford.

Next-Generation Ford Fusion Carries Autonomous Technology

Ford debuted its first modern autonomous prototype three years ago but, despite the time lapse, the design hasn’t changed much. Looks don’t say much when it comes to autonomous technology, though. The American automaker is still shooting to produce autonomous vehicles for ride-sharing services by 2021.

The Detroit-based automaker plans to launch a new set of autonomous prototypes to increase its current fleet from 30 to 90 cars. All models will be based on the Ford Fusion hybrid.

Considering that Ford has largely invested in the autonomous midsize sedan, it wouldn’t be surprising for the next-generation Ford Fusion to be the first model to debut with the advanced technology.

The automaker invested around $75 million into Velodyne and continues to use the Lidar sensors. The sensors are near the A-pillars above the side mirrors. From those spots, the sensors provide a full 360-degree view.

What can easily be mistaken for roof racks carrying skis are actually three cameras that look forward, sideways, and backwards. Those cameras come in addition to the camera behind the windshield that watches for traffic signals and pedestrians. Radar sensors of varying ranges will help keep the vehicle on track in all weather conditions.

We here at Sanderson Ford can’t wait to see what developments continue to come out of the new prototypes!

Next-Generation Ford Fusion

Ford Tiny Homes Project Creates Housing in Detroit Communities

Ford always works hard to give back to the community. Recently, the brand was involved with a major effort to revamp neighborhoods and to provide affordable housing. Donating over $400,000, the automaker helped to construct 25 tiny homes in order to revitalize communities. In addition to donating money, the Ford Volunteer Corps was also a part of the construction process.

According to Ford, the Ford tiny homes project was designed to create affordable housing. Such homes range from 250 to 400 sq ft, sitting on 30-by-100 ft lots. Though it might sound strange to some, tiny homes have swept the country in other areas. They are especially popular because they make the most of space and materials, providing essentials for living without creating unnecessary costs. Overall, this project cost $1.5 million, and Ford was the leading supporter.

“Cass Community’s tiny homes project presents an opportunity to make a big difference in an underserved Detroit neighborhood,” says Jim Vella, president of the Ford Motor Fund. “Ford has a proud legacy of giving back to Detroit and Southeast Michigan, and this type of transformational project aligns with our mission of making people’s lives better through innovation.”

In addition to this housing project, Ford is also looking to contribute a total of $20 million to Detroit communities over the course of the year. The brand will invest in local education, culture/art projects, diversity efforts, hunger relief, and social service organizations. As the home of the automaker, Detroit has become an important place for the Ford community.

Ford tiny homes project

Who Gets the New 2017 Ford GT?

The Ford GT has become something of an icon among enthusiasts and drivers alike and with its limited return, thousands of drivers are pining for the latest model. With a limited production run, who gets the new 2017 Ford GT? As it turns out, the answer isn’t celebrities and sports stars, at least not to the extent one would imagine.

Many applicants to become the owners of a shiny new 2017 Ford GT were outraged when musician Deadmau5 and YouTuber Shmee150 were picked to get behind the wheel. Many tried and true Ford fans were disappointed to say the least. Fortunately, Raj Nair, Ford’s head of product development, put their minds at ease.

In an interview with @FordOnline, he revealed that 87% of the chosen applicants currently own a Ford vehicle while 69% owned a Ford GT from the previous generation. That’s not all he had to say though.

“We created a distribution strategy in an effort to be as fair as possible and are working on a plan that will allow us to make even more deserving applicants happy. Stay tuned,” Nair said.

Although the Ford GT’s production run is set to last just two years. Nair may very well be hinting that there’s more Ford GTs to come. As always, only time will tell!

Here at Sanderson Ford, we’ll be keeping our eyes open for the new 2017 Ford GT!

2017 Ford GT

Ford’s Robotics Technology Continues to Revolutionize Assembly Lines

Working on automotive assembly lines is a strenuous, demanding, and important job—and it’s crucial that workers don’t get burnt out or exhausted while doing their jobs. That’s why it’s important they receive a “helping hand.”

As a company continually revolutionizing the assembly line, Ford is testing a new form of assembly line robot to assist workers—rather than replace them.

Developed in collaboration with a German robotics company, Ford’s robotics technology uses highly intuitive sensors to “learn” how to help workers through imitative programming. Through a simple lift, these arm-shaped devices are able to lift and position heavy parts when needed. Yet, they’re precise and smart enough to make a cup of coffee and shake hands!

Currently, two robots are being tested in Germany. If the robot assistants prove to be a hit, it is possible Ford might implement them in other manufacturing plants too. This just goes to show how careful Ford is to make sure its employees have everything they need.

Ford’s Robotics Technology

1,353,048 Ford Vehicles Sold During the First Half of the Year

Here at Sanderson Ford, we have been quite aware of the demand for Ford vehicles. We can hardly keep our new Ford on the lot! Of course, that doesn’t make the latest announcement from Ford any less surprising and welcome.

According to a Ford press release, 1,353,048 Ford vehicles have been sold during the first half of the year. That makes the last six months the best first half of the year for Ford sales since 2006!One major boost to vehicle sales for the first half of the year comes in the form of Ford’s truck lineup. Ford reports that 531,500 of its trucks have been sold since the beginning of the year. Ford’s SUV sector also experienced some incredibly high sales, with 395,116 total units sold.

“Strong customer demand has helped us continue growing our truck leadership position, further widening the gap with our nearest competitor versus last year,” said Mark LaNeve, Ford vice president of U.S. Marketing, Sales and Service. “Consumer demand for Ford SUVs also continues to surge to all-time highs, allowing us to introduce new levels of capability, versatility and technology to a whole new generation of SUV fans.”

This is a great way to start out the year for Ford. Stop by Sanderson Ford to purchase a Ford vehicle and make the second half of the year even more successful for the best automotive brand in the country.

Ford Vehicles Sold During the First Half of the Year

2017 Ford Escape Part of World’s Largest ‘Escape the Room’ Experience

If you haven’t had the chance for an ‘Escape the Room’ experience, then maybe it’s about time.  Ford is teaming up with the popular game to create the best experience yet!  The first-ever driveable game will allow participants to navigate through the game using the 2017 Escape’s latest technology, with the goal being to entice more millennial buyers.

“Younger, urban consumers today want to live through experiences and engage with brands that represent their lifestyle.  They are voracious consumers of life – they’re not spectators, they’re participants,” said the Ford experiential marketing manager, Ginger Kasanic.

Some of the technology incorporated into the game?  Remote start, rearview camera, seven-color ambient lighting, voice-to-text capabilities of SYNC 3 driver connect system, and so much more!

The game is open to the public for only 4 days, and within the first 24 hours, saw over 1,000 consumers sign up to play the game.  So what are you waiting for?  Learn the newest technology of the 2017 Ford Escape through a gaming experience like you’ve never seen before!

2017 Ford Escape

CO2-Derived Foam Helps Ford Help The Planet

Ford has added foam and plastic made from captured CO2 to the long list of recycled and alternative automotive materials they already use in Ford vehicles. What the new technology will save in fossil fuels is staggering. Ford predicts that C02-derived foam will replace 600 million lbs. of petroleum every year.

The reality of carbon pollution is alarming. According to a press release from Ford, every second 2.4 million lbs of CO2 are released into the air around the world. The amount that Ford will save by using CO2-derived foam may seem like a drop in the bucket but it’s still significant.

What’s perhaps even more significant is just how committed the automaker is to researching and implementing carbon-saving measures. Debbie Mielewski, Ford senior technical leader of sustainability, said recently, “At Ford, we’re aggressively developing new, more sustainable ways to produce high-quality products, with an eye toward preserving and improving our world.”

Ford foresees using the CO2-derived foam and plastic in seating and underhood. The new material will join a host of other alternative materials already employed in Ford vehicles. Mirror gaskets contain recycled tires. Carpets contain old T-shirt material and denim. You can find soy foam in every Ford vehicle. There’s even coconut in your Ford vehicle–as reinforcement for the trunk liner.

co2-derived foam

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