Archive for Ford Technology

Future Ford Bronco Hybrid Confirmed

Ford Bronco Hybrid | Glendale, AZMichael Martinez of Automotive News tweeted a thread of updates from the annual Ford shareholder meeting, stating in one tweet that the CEO of Ford, Jim Hackett, “confirms the upcoming Bronco SUV will come in a hybrid variant as Ford focuses on electrifying its lineup.”

The tweet sparked a lot of interest in the automotive community, especially with how little is still known about the Bronco, which is set to debut in 2020 as part of the 2021 model year. Barely any spy shots have circulated so far, and while we know that the 2021 Bronco’s styling will be boxy and retro to echo the original, we don’t know much else.

According to MotorTrend, Ford will invest $11 billion in expanding its hybrid and electric lineup over the next several years, so it’s not a big surprise that the Bronco will be part of that push for greener cars and SUVs.

Details haven’t been released on what the Bronco’s engine options will look like, but industry journalists assume it will have the same four-cylinder turbo and V6 options as other Ford SUVs, and now a hybridized option. The Ford Bronco hybrid powertrain may be the same or similar to the 2.5-liter iVCT Atkinson-style hybrid engine found on the 2020 Ford Escape.

For more information on the upcoming Ford Bronco and Ford Bronco Hybrid, watch this space. When they hit the streets, you’ll be able to find them right here at the Sanderson Ford showroom.

Ford Delivery Robot Digit Connects to Self-Driving Cars to Stay Lightweight

Ford Delivery Robot | Glendale, AZIn partnership with Agility Robotics, Ford has developed a robot named Digit that will make a huge difference deliveries from online retailers. The highly flexible and sturdy design of the Ford delivery robot, combined with a cloud connection to in-vehicle computers, make it perfect for delivering packages.

Digit is designed to be able to lift packages up to 40 pounds, walk over different kinds of terrain and up stairs the same way humans do, sense obstacles and avoid them, and maintain its balanced when bumped or pushed. Digit stays folded up in the self-driving vehicle so as much space as possible can be used for packages, then unfolds to carry your package to your front door.

The other key to making Digit such an efficient robot for making deliveries was keeping it lightweight while still equipping it with access to the information it needs, like navigation and delivery information. If Digit processed all this information internally, it would need to be much bigger and bulkier.

That’s why Ford and Agility Robotics decided to have Digit retrieve that information from the self-driving vehicle it’s paired with. Digit has LiDAR and stereo cameras to help it navigate terrain, but everything else is shared with it from the delivery vehicle.

Whatever the future brings with Ford, Sanderson Ford will be there every step of the way. Visit our showroom and see why the Blue Oval is the best brand in automotive today.

Ford Mustang is World’s Best-Selling Sports Coupe for Fourth Year

Ford Mustang | Glendale, AZCar enthusiasts around the globe agree: For exhilarating performance and iconic style, there’s nothing like the Ford Mustang. And to prove it, they helped make the Mustang the world’s best-selling sports coupe for a fourth year in a row.

With 113,066 units sold in nearly 150 countries, the Mustang was the world’s preferred sports coupe in 2018. The news was even better in the U.S., where the Mustang led all sports cars with sales of 75,842. Since 2015, Ford has sold more than 500,000 Mustangs.

“We broke the mold when Ford launched the Mustang 55 years ago,” said Jim Farley, Ford’s president of global markets. “Nothing says freedom, the wind in your hair, and the joy of driving like a Mustang; it’s an icon. The roar of its V8 on a spring day, there’s nothing better. No wonder it’s the most popular sports coupe in the world.”

Here at Sanderson Ford, the Mustangs in our showroom include convertibles and fastbacks, EcoBoost® models, the high-performance Shelby GT350®, and the throwback Mustang BULLITT Fastback. If you’ve always wanted to experience the thrill of driving a Mustang, or if you’d like to test the latest version, stop in for a visit and we’ll get you behind the wheel of your favorite model.

Ford Self-Driving Cars a Reality by 2021 Thanks to Argo AI Partnership

2017 Ford Fiesta - Glendale, AZ

Ford is committed to unleashing a fleet of self-driving cars by 2021.

Ford is working on making autonomous cars a reality by investing $1 billion in Argo AI, a company based in Pittsburgh and tied to Carnegie Mellon University. The investment will be made over five years and will allow employees equity in the company, with Ford being a majority stakeholder but giving the company “substantial independence.”

Ford will use Argo AI’s developments of artificial intelligence and machine learning and apply it to Ford self-driving cars, according to Argo AI’s CEO, Bryan Salesky. Salesky led self-driving hardware at Google in 2011 while working at the Carnegie Mellon University National Robotics Engineering Center.

Argo AI hopes to achieve full autonomy by 2021, and Ford’s sizeable long-term investment will help the small company afford the expenses of taking on such a large, challenging project. Other members of the Argo team were also development leaders at Google, CMU, and Uber before leaving to join Salesky’s team.

Ford will continue to lead on its autonomous vehicle hardware platform and on systems integration, manufacturing, design, and policy management. The autonomous team will join with Argo in software development in the hopes of making self-driving cars more commercial.

If you’re interested in Ford’s developments and future vehicles, we’re happy to give you the rundown at Sanderson Ford!

Next-Generation Ford Fusion Carries Autonomous Technology

Ford debuted its first modern autonomous prototype three years ago but, despite the time lapse, the design hasn’t changed much. Looks don’t say much when it comes to autonomous technology, though. The American automaker is still shooting to produce autonomous vehicles for ride-sharing services by 2021.

The Detroit-based automaker plans to launch a new set of autonomous prototypes to increase its current fleet from 30 to 90 cars. All models will be based on the Ford Fusion hybrid.

Considering that Ford has largely invested in the autonomous midsize sedan, it wouldn’t be surprising for the next-generation Ford Fusion to be the first model to debut with the advanced technology.

The automaker invested around $75 million into Velodyne and continues to use the Lidar sensors. The sensors are near the A-pillars above the side mirrors. From those spots, the sensors provide a full 360-degree view.

What can easily be mistaken for roof racks carrying skis are actually three cameras that look forward, sideways, and backwards. Those cameras come in addition to the camera behind the windshield that watches for traffic signals and pedestrians. Radar sensors of varying ranges will help keep the vehicle on track in all weather conditions.

We here at Sanderson Ford can’t wait to see what developments continue to come out of the new prototypes!

Next-Generation Ford Fusion

New Ford Technology At 2016 CES

According to Wired Magazine, “Ford doesn’t sound much like an automaker these days.” The magazine is referring to Ford’s recent presentation at the 2016 Consumer Electronics Show. Ford hardly talked about regular ol’ vehicles during its presentation. Instead, the automaker talked of mobile apps, possible use of drones, and autonomous vehicles.

Of course, Ford is addressing crowds at the Consumer Electronics Show. It’s a tech show and so the focus is going to be on new technology. It’s not as if Ford can’t still make extraordinary vehicles. Look at the brand new Ford GT, for goodness sake.

Ford technology has been heading skyward. Literally. The automaker has been researching drone-to-vehicle communications. In the autonomous technology department, Ford has added 20 more autonomous vehicles to its fleet of 10.

One of the most interesting tidbits to come out of the Ford camp at CES is that the automaker’s Smart Device Link software is going open source. That means anyone can build on top of it.

If we learned anything from CES, it’s that Ford is becoming a tech leader, increasingly on par with companies like Google, even while solidifying their reputation as one of the world’s greatest automakers.

Ford technology

2017 Ford Escape Technology Revealed in Hollywood Debut

The Ford Escape is the second-best-seller in the entirety of Ford’s lineup, eclipsed only by the wildly popular F-150 pickup truck. In the midst of the recent Los Angeles Auto Show’s festivities, the company unveiled the 2017 Escape under the glitz and glamour of Hollywood. The Escape has met with incredible success despite the ruthless competition of the compact crossover segment, and this trend is predicted to continue, with significant improvements made to Ford Escape technology, as well as various other upgrades to the vehicle.

Even though the underlying platform of the Escape has not changed for the 2017 model year, the crossover is still being advertised by Ford as the next generation of the vehicle because the improvements and redesigns are just that drastic. A new, stylish design, revamped interior, and two new engines are only a small part of the Escape’s updated features.

One of the most striking things about the technology upgrades in the 2017 Escape is part of the new engines themselves. Both are turbocharged EcoBoost engines, which alone deliver outstanding fuel economy and power, but the addition of a new feature skyrockets these engines into more innovative territory – stop-start systems that automatically turn off the engine while the Escape is idling. This, according to engineers, will further improve fuel economy and is a crucial new aspect of Ford Escape technology.

Ford Escape technology

Ford Has No Plans for Aluminum Cars

Despite the wild success of Ford’s new aluminum F-150, the automaker says it currently has no plans to expand its production of aluminum cars. While aluminum has the ability to significantly increase fuel efficiency, the benefits just don’t outweigh the costs for models outside of the F-150.

“One of the big benefits you get from lightweighting on trucks is you give customers more capability that they want,” Ford America President Joseph Hinrichs explained to digitaltrends.com.

“You can tow more, you can haul more, you can do more of those things by taking the weight out. You don’t get those same benefits to a consumer on a car side,” he continued. “So truck buyers will pay for more capability. Car buyers will pay for better fuel economy, but there’s other ways to get fuel economy in a car.”

Ford says that building the F-150 with an aluminum construction also made sense because of the sheer volume of F-150 units sold. Aluminum isn’t cheap, but America’s best-selling vehicle brings in enough sales to help mitigate the high cost of military-grade alloys. No other vehicle in Ford’s lineup (or any lineup for that matter) brings in the kind of sales that the F-150 does.

For now, Ford’s EcoBoost engines, active grille shutter technology, and aerodynamic designs add to its cars’ efficiency enough to keep them competitive. Additionally, Ford has used aluminum parts on the newest Mustang’s fender and hood – so the automaker isn’t ruling out aluminum altogether.

Hinrichs points out that if the industry finds a way to reduce costs associated with aluminum construction, we’ll eventually see more vehicles using the lightweight material.

Stop by Sanderson Ford today to check out the 2015 F-150 and Mustang!

aluminum cars

Ford Pre-Collision Assist with Pedestrian Detection Technology Designed to Reduce Crashes

If you could drastically reduce the chances of frontal collisions that involve other vehicles and pedestrians, wouldn’t you do it? Well, Ford Motor Company has introduced a new technology that will do just that.

Ford Pre-Collision Assist with Pedestrian Detection uses radar and camera technology to scan the road in front of the car. If an object is detected, the system warns the driver. If the driver doesn’t take action, the car will automatically apply braking force to reduce the severity, or even avoid, the impending impact. Pre-Collision Assist is designed to reduce the chance of impact with another car or object at any speed, while Pedestrian Detection helps the driver avoid collisions with pedestrians at lower speeds.

“This technology adds to the already impressive list of driver-assist technologies Ford customers benefit from today,” said Raj Nair, Ford group vice president, Global Product Development in a recent Ford Motor Company news release.

Ford offers a variety of other driver assist technologies including a lane-keeping system with lane-keeping aid, Blind Spot Information System (BLIS®) with cross-traffic alert, adaptive cruise control and collision warning with brake support, and active park assist.

Pre-Collision Assist with Pedestrian Detection will debut on the 2015 Ford Mondeo in Europe, and will make its way to Ford and Lincoln vehicles in the U.S. shortly after.

Stop by Sanderson Ford today to see and test drive our lineup of Ford vehicles with top of the line safety technology, designed to make our roadways even safer.

Ford Pre-Collision Assist

More Advancements in Ford Automated Driving Research

Ford Automated Driving The future of driving is getting closer and closer! Ford has recently announced that they are now working with MIT and Stanford in advancing their automated driving technology research. They are working together to build the automated Ford Fusion Hybrid that would feature Ford’s Blueprint for Mobility and several other technologies including LiDAR sensors to generate a real-time 3D map of the vehicle’s surrounding environment.

“To deliver on our vision for the future of mobility, we need to work with many new partners across the public and private sectors, and we need to start today,” explains chief technical officer and Vice President of Ford research and innovation, Paul Mascarenas. “Working with university partners like MIT and Stanford enables us to address some of the longer-term challenges surrounding automated driving while exploring more near-term solutions for delivering an even safer and more efficient driving experience.”

With fully automated technologies, the vehicle will be able to sense objects around it. Research analytics at MIT will be creating advanced algorithms to help figure out if the vehicle will be able to sense moving vehicles and pedestrians that could be a hazard to the car. Stanford analytics will be exploring how the automated sensors will see around obstacles and potentially “take a peek ahead” to make necessary maneuvers.

Could you imagine being in a car that could detect everything around it and basically drive itself? The future of driving is on its way. Stick with Sanderson Ford for the latest on Ford automated driving.

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