The Ford ICON50 Campaign Captures the Spirit of Adventure

A 50th birthday is a momentous occasion, marking half a century of accomplishments. You’re probably wondering, so whose birthday is it? It’s the iconic Mustang’s! That’s why the Ford ICON50 Campaign is being launched, in order to celebrate the 50 years of influence the Mustang has had.

Here at Sanderson Ford we recognize the prominence of the Mustang, especially because it has inspired whole generations of cars which followed its unveiling in 1964. It represents both freedom and adventure, something Ford is striving to revitalize in America. According to a recent survey, 42% of Americans can’t remember the last time they tried something new. Ford can change that.

“For five decades, Mustang has represented some of the best of American popular culture, inspiring a feeling of freedom, independence and adventure,” said Jim Farley, Ford executive VP of Marketing, Sales and Service. “We are excited to celebrate the iconic Mustang and encourage fans to embrace its spirit of adventure and try new cultural experiences.”

The Ford ICON50 Campaign aims at helping people capture excitement. For a chance to experience the adventure the Mustang embodies, stop by Sanderson Ford for a test drive today.

Ford ICON50 Campaign

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