Ford Pre-Collision Assist with Pedestrian Detection Technology Designed to Reduce Crashes

If you could drastically reduce the chances of frontal collisions that involve other vehicles and pedestrians, wouldn’t you do it? Well, Ford Motor Company has introduced a new technology that will do just that.

Ford Pre-Collision Assist with Pedestrian Detection uses radar and camera technology to scan the road in front of the car. If an object is detected, the system warns the driver. If the driver doesn’t take action, the car will automatically apply braking force to reduce the severity, or even avoid, the impending impact. Pre-Collision Assist is designed to reduce the chance of impact with another car or object at any speed, while Pedestrian Detection helps the driver avoid collisions with pedestrians at lower speeds.

“This technology adds to the already impressive list of driver-assist technologies Ford customers benefit from today,” said Raj Nair, Ford group vice president, Global Product Development in a recent Ford Motor Company news release.

Ford offers a variety of other driver assist technologies including a lane-keeping system with lane-keeping aid, Blind Spot Information System (BLIS®) with cross-traffic alert, adaptive cruise control and collision warning with brake support, and active park assist.

Pre-Collision Assist with Pedestrian Detection will debut on the 2015 Ford Mondeo in Europe, and will make its way to Ford and Lincoln vehicles in the U.S. shortly after.

Stop by Sanderson Ford today to see and test drive our lineup of Ford vehicles with top of the line safety technology, designed to make our roadways even safer.

Ford Pre-Collision Assist

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