According to Wired Magazine, “Ford doesn’t sound much like an automaker these days.” The magazine is referring to Ford’s recent presentation at the 2016 Consumer Electronics Show. Ford hardly talked about regular ol’ vehicles during its presentation. Instead, the automaker talked of mobile apps, possible use of drones, and autonomous vehicles.
Of course, Ford is addressing crowds at the Consumer Electronics Show. It’s a tech show and so the focus is going to be on new technology. It’s not as if Ford can’t still make extraordinary vehicles. Look at the brand new Ford GT, for goodness sake.
Ford technology has been heading skyward. Literally. The automaker has been researching drone-to-vehicle communications. In the autonomous technology department, Ford has added 20 more autonomous vehicles to its fleet of 10.
One of the most interesting tidbits to come out of the Ford camp at CES is that the automaker’s Smart Device Link software is going open source. That means anyone can build on top of it.
If we learned anything from CES, it’s that Ford is becoming a tech leader, increasingly on par with companies like Google, even while solidifying their reputation as one of the world’s greatest automakers.