In 2010, Ford’s Western Regional Marketing Department launched Gimme the Gig featuring the all-new Fiesta. The program enticed independent musicians and bands to enter to win a recording session with Grammy Award-winning producer Don Was. The competition concluded with the final seven bands performing live in Los Angeles at the Whiskey A Go Go. The performance then aired for over 12,000 viewers online and on KTLA in over three million households. Including social media, Gimme the Gig earned more than 22.5 million impressions.
Leveraging our previous successes and increasing the final award, the 2012 Focus will be centerstage in this year’s contest. Gimme the Gig II will have three winners and will feature an all-new Focus converted into a mobile mixing studio. Don will take the vehicle to various live performances around the Western US and use the Focus to highlight it’s many technology features. Final winners will be announced in early 2012.
Gimme the Gig II will hit the road and live events will occur in major markets in the Western Market Area from June until September. Customers will be treated to live entertainment, free food, and an experience like no other! Gimme the Gig II has something for everyone.
www.gimmethegig.com will be live on June 15th. Tell your friends!