Archive for Ford Fiesta

Ford SYNC 3 Coming to 2016 Escape and Fiesta This Summer

Since Ford first introduced its SYNC system, Ford drivers have loved staying connected with hands-free capabilities. Now, the Ford SYNC 3 system will make its debut this summer as an option in the 2016 Ford Escape and Fiesta.

Ford SYNC 3

This updated system will give drivers faster performance, an intuitive smartphone-like touch screen, conversational voice recognition, and an easier-to-understand graphical interface.

“SYNC always has been about providing a safer way for our customers to connect their smartphones in order to keep their eyes on the road and hands on the wheel,” said Mark LaNeve, Ford Motor Company vice president, U.S. Marketing, Sales and Service, in a statement. “Customers continue to tell us they want this technology, and they want it to be fast and easy to use – like a smartphone. SYNC 3 delivers on that request.”

By choosing the Escape and Fiesta, Ford wants the new SYNC system to be available to a wide range of shoppers. The Escape is one of Ford’s most popular models and the Fiesta is the most affordable.

Watch this video to see the new Ford SYNC 3 system in action.

A Ford Fiesta RS Would Be Fun And Fast… And Cute!

RS: Two letters that mean so much. And it looks like they are here to stay, calming the anxiety of many a speed-junkie. Car And Driver describes the crucial moment when at the unveiling of the Ford Focus RS in Cologne Germany at the beginning of February, we learned that “RS is seen within the company as a long-term sub-brand and not just a badge for limited-edition models.” Seeing how awesome the Ford Focus RS is, this is very good news indeed.

The Focus features the same powertrain as the new Mustang, a 2.3-liter turbocharger four-cylinder EcoBoost engine with a boost making it good for 315 horsepower. The Focus gets this extra boost from a larger compressor and a larger intercooler system. Power is sent to an AWD system, which, as USA Today reports, “can shunt as much as 70% of the available torque to the rear wheels, and further direct 100% of that torque to either the left or right rear wheel as needed.”

There’s a lot of talk that a Ford Fiesta RS will follow. Of course, there’s already the very peppy and very popular Fiesta ST. Car And Driver likes the idea a lot, noting, “just think how adorably cute a production version would be.” Truer words were never spoken.

Ford Fiesta RS

Introducing the 2014 Ford Fiesta ST

2014 Ford Fiesta ST

Sanderson Lincoln is pleased to announce that the highly-anticipated 2014 Ford Fiesta ST is now available at our Glendale, AZ dealership! This slick, fuel-efficient Fiesta brings to life everything you’re looking for in a sporty little sedan. Its engine not only returns efficiency but also power and handling. The interior is comfortable and spacious with new innovative technologies that make it an ideal 2014 model. Let’s take a closer look.


2014 Ford Fiesta ST


Under the hood of the 2014 Fiesta ST is Ford’s high-performance 1.6-liter EcoBoost engine, rated to return 197 horsepower and 202 lb-ft. of torque. Noting, those are average power ratings of a much larger engine. Ford has managed to perfect the design of their small 1.6-liter engine, incorporating EcoBoost technology for even more power and efficiency. Oh yeah, we forgot to add that the Fiesta ST returns 26 miles per gallon in the city and 35 miles per gallon on the highway. Talk about limiting gas station visits.

Aside from the engine difference, the 2014 ST also features a unique body that sets itself apart from the classic Fiesta. It sits on 17-inch wheels with performance tires with ST-designed cloth sport seats lining the interior. Ford’s al-new 6.5-inch color-coded touch-screen display rests in the middle of the Fiesta S T featuring SNYC® with MyFord Touch®, 3D Navigation and customizable controls.

If we haven’t sold you yet on the fantastic new features of the 2014 Fiesta ST, be sure to swing by Sanderson Ford today and have a look yourself. We promise you won’t be disappointed.

Ladies Love the Ford Fiesta

Ford Fiesta wins the Women's World Car of the Year award this year.

Ford Fiesta wins the Women's World Car of the Year award this year.

Ford has recently announced that their popular 2013 Ford Fiesta 1.0-liter EcoBoost has been named the 2013 Women’s World Car of the Year. A panel of 18 female automotive writers from around the world voted the Fiesta to take home the coveted award this year  due to its appearance, safety, value, child friendliness and several other criteria that women utilize when shopping for a new car.

Judges found that women love the bold, new exterior of the Fiesta on top of the interior boasting comfort, convenience and space. For parents out there, the new Fiesta features Ford MyKey, and industry-first technology that allows parents to monitor teenage driving by limiting speed and audio abilities.

Oh and we should probably mention that the 2012 and 2014 International Engine of the Year powers this revolutionary Ford Fiesta as well.

“The new Fiesta has raised the bar to offer a sharper-looking, better-connected car that is even more fuel efficient and fun-to-drive,” states vice president of Product Development in ford of Europe, Barb Samardzich. “By turning into the needs of all our customers we are ensuring this small car with the big history has a very bright future.”

Ford will proudly accept this award at the fifth-annual Women’s World Car of the Year Awards this October.

2014 Ford Fiesta SFE Breaks 40 MPG

2014 Ford Fiesta 4drEarlier this season, Ford released the 2014 Ford Fiesta. The new vehicle underwent an exterior facelift and offers an updated interior, but it also offers a little more in the fuel-saving department.  With the Super Fuel Economy (SFE) package, the 2014 Fiesta can achieve 41 MPG on the highway, one MPG higher than last year’s model.

The SFE package adds low rolling-resistant tires, underbody shielding that reduces the car’s aerodynamic drag, and other aerodynamic parts that help the car get more miles per gallon.  This package is available on the 2014 Fiesta SE sedan and hatchback when equipped with the optional 6-speed dual-clutch transmission.

When equipped with the SFE package, the Fiesta achieves an EPA-estimated rating of 30 MPG in the city.

Ford Focus: 2012 Best-Selling Car in the World

2013 Ford FocusThe numbers are in – and the Ford Focus was the world’s best-selling car in 2012.  According to Polk, which surveyed world new-car registration data and recently revealed the results, Ford actually took three of the top spots with the Focus, Fiesta, and F-Series.

The two largest countries for the Focus were the United States and China, with a little over ¼ of all Focuses sold worldwide being in China.  Over 250,000 Focuses were sold in China, while the U.S. accounted for a little fewer than 246,000 sales.  On the other hand, the Fiesta had more success internationally than it did in America, with only 7.9% of all Fiestas being sold in the U.S.  The third Ford to top the list, the F-Series, was the only model that sold more vehicles in America than it did internationally, with 82.1% of all Ford trucks being sold in its home country.

The Focus and Fiesta’s international success may have been unexpected for some, but it should be no surprise that the F-Series would hang out at the top of this list, as it has been the number one selling truck for 37 years.

Sanderson Ford Black Friday Events

Black Friday gives you a chance to get great deals on purchases at the start of the holiday season, but this year, Sanderson Ford is giving customers 10 days to save during our Black Friday Sales Event! The 10-day event runs from November 16 – November 26, 2012.

Popular models on sale include:

  • Redesigned 2013 Fusion for $20,479 after a $1,000 factory rebate. Customers who qualify can also receive Ranger Owner Loyalty Bonus Cash towards the purchase.
  • 2013 Ford Mustang for $21,247 after a $1,500 factory rebate and additional Sanderson discount. Customers who qualify can also receive FMCC Bonus Cash and Ranger Owner Loyalty Bonus Cash towards the purchase.
  • 2013 Ford Fiesta for $13,997 after a $250 factory rebate and additional Sanderson discount
  • 2013 Ford Focus S for $14,997 after a $1,5000 factory rebate and additional Sanderson discount
  • 2012 Ford F-150 Super Crew for $28,997 after a $4,000 factory rebate and $2,948 Sanderson discount.  Customers who qualify can also receive FMCC Bonus Cash, Trade-Assist Bonus Cash, and Ranger Owner Loyalty Bonus Cash towards the purchase.

Sanderson Ford also has three all-new 2013 Ford C-Max models in stock and available for purchase. This new eco-friendly car returns up to 47 MPG city and 47 MPG highway while still delivering the performance of a non-hybrid car.

In addition to these great savings on popular cars, Sanderson Ford is also giving a $500 Visa gift card to the first 100 people who purchase a new Ford, excluding the Fiesta and A, X, Z, and D Plans. So hurry in to take advantage of these great savings!

Finally, since we know you have plenty of things to do on Black Friday, we want to give you the chance to shop while your vehicle is being serviced! We will be offering a free shuttle to and from the new Tanger Outlets in Glendale on Friday, November 23.

Ford Fiesta Named One of the 10 Coolest Cars Under $18,000

Every year, the experts at Kelley Blue Book’s compile a list for car shoppers that are looking for a fun and exciting car on a tight budget. The “10 Coolest New Cars Under $18,000” recognizes cars that are fun to drive and fun to own. This year, the 2012 Ford Fiesta has earned a spot on this list.

To create the list, Kelley Blue Book first narrowed the options down to vehicles that are available for under $18,000. Then, the experts rated each car based on two main criteria – fun-to-drive and fun-to-own. While subjective, the “cool factor” played the largest part in determining which ten vehicles would be named to the list. liked the Fiesta’s combination of small size and bold style, namely the aggressive grille, pronounced fenders, sharp lines, and large lamps.  The stylish interior and impressive fuel economy – 38 MPG highway – also stood out to the experts.

This cool, yet inexpensive, car is currently available at Sanderson Ford!

MyFord Touch Upgrade Coming Soon

Ford customers said MyFord Touch could be faster and feature simpler graphics that are easier to use and that’s exactly what Ford plans to deliver with a broad set of performance upgrades to the system – launching first on the new 2013 Ford Escape, Flex and Taurus.

Available early next year – and offered at no charge to existing MyFord Touch owners – the software upgrade enhances the ownership experience as it was developed by listening and responding to customer feedback.

 “SYNC has clearly been a game-changing technology and now we’re changing the game again, showing how quickly we can deliver more of what customers really want,” said Graydon Reitz, director, Ford Global Electronics and Electrical Systems Engineering. “Our strategy to create the SYNC software platform and add the customizable screens of MyFord Touch gives us a level of flexibility and speed to respond to customer input like never before seen in the auto industry.”

 The new touch-screen interface features simpler graphics and controls that are easier to use. Customers will also experience significantly faster touch-screen response times, one of the top requests from owners.

 New features include support for tablet devices and audiobooks, improved navigation maps and enhanced voice recognition interaction.

 For a video demonstration of the improvements, please visit:

 Listening to customers

Since MyFord launched last fall, Ford has held four customer clinics in which hundreds of owners talked directly to Ford engineers about their experiences with the new technology. Owner feedback was clear and consistent, revealing that MyFord Touch was a key purchase reason.

 A survey of 2011 Ford Edge owners shows that four of the top seven purchase reasons were elements of the MyFord Touch system: the touch screen, steering wheel controls, voice recognition and dashboard styling.  While owners reported that they love the system, there were distinct areas where they wanted improvements. Earlier this year, Ford started delivering on their requests, beginning with more instructions and information on how to best utilize the capabilities of the system.

Ford launched two programs modeled after what consumers experience when purchasing a new electronic device. First, the company added a new MyFord Touch owner support website featuring how-to videos at Second, free “SYNC My Ride” personalized training sessions for new owners are now offered through Ford dealers – scheduled at customers’ convenience.

 “The keys to continuous improvement are simple: Listen, learn and respond. That’s how we’re going to keep our customers happy,” said Gary Jablonski, manager, SYNC Platform Development. “Evolving the software with meaningful enhanced features was part of our plan from the very beginning. It’s no different than the experience with our smartphones and laptop computers – except now, it’s your car that gets better.”

 Upgrade your ride

All of the new improvements will be offered to existing owners of MyFord Touch-equipped vehicles, including the 2011 and 2012 models of Ford Explorer and Edge and the 2012 Focus.  

“We’re seizing the opportunity to continuously improve the Ford ownership experience, and revolutionize what it means to own a car,” said Reitz. “Introducing new technology is only one step in our journey to become known as a technology company. Consistently improving it based on what our customers are telling us marks another milestone in that journey.”

 Early next year, owners located in the U.S. will be mailed a USB flash drive with the software upgrade for installation that they can do at their own convenience. If they prefer, owners may also visit their local Ford dealer for the software installation. The upgrade mailing will include instructions informing owners how to simply plug the USB flash drive into the MyFord Touch Media Hub’s USB port in order for installation to automatically begin.

 New look

The visual enhancements to MyFord Touch are based on simplifying the graphics with larger, bolder fonts, removing low-priority visual content, and designing screens based on a consistent pattern. More than 1,000 screens in total have been updated with the improved look.

 “Our goal when designing the upgrade was to simplify the screens and give customers a fast and easy way to get information at any given moment,” said Jennifer Brace, User Interface Design engineer for Ford. “That meant removing buttons, relocating high-use controls closer to the driver’s reach, simplifying tasks and improving font size.”  The new fonts are as much as 40 percent larger on some redesigned screens. The fonts also are wider and bolder to provide easier legibility, particularly among the rapidly increasing number of drivers age 60 and older.

 New features

Ford also took the opportunity to update the performance of the system and add new features for customers to help them keep pace with the fast-moving consumer electronics market.

Faster touch-screen response time, for example, was a key request from owners. Initial testing shows that touch and voice response is at least two times faster than the current system.

 Also, the software upgrade includes the following enhancements:

  •  Improved voice recognition experience
  • Quicker voice recognition and faster command prompt when the voice button is pushed
  • Voice commands used in conjunction with navigation are simplified through elimination of the need to provide street direction, e.g., “Main Street” instead of “North Main Street”
  • Music requests are simpler by removing the need to include the additional song, album or artist information
  • Customers can find their favorite sports team in action via new Sirius Game Finder simply by saying a command such as “Tune to Detroit Lions game”
  • Tablet device compatibility
  • Music and other media content from most popular tablet computers like the Apple iPad can now be accessed through a simple USB connection
  • audiobook support
  • Listen to content using voice commands or the easy-to-use touch-screen controls
  • Connected navigation powered by TeleNav features new map data by NAVTEQ
  • Updated map views are richer and feature more 3D landmarks
  • Views of freeway junctions and signs are enhanced through photorealistic screen images
  • Smart routing options are provided based onhistorical traffic patterns
  • Phone compatibility
  • Automatic Bluetooth connection upon vehicle entry has been improved
  • Noise and echo cancellation during phone calls has been improved
  • Gracenote® album cover art database
  • Inclusion of the latest music metadata available enhancing the music playback experience
  • Improved voice recognition for music search allowing drivers to pinpoint artists with hard-to-pronounce names or nicknames

Ford Teams Up With CBS to run “The Amazing Race”

This fall, Ford will again sponsor CBS’ global adventure show, “The Amazing Race.” Ford’s sponsorship includes on-air components featuring four of its top models – Explorer, Fiesta, Focus, and Mustang.

During the season premiere, teams will start their race in a new Ford Explorer and drive to the L.A. airport before departing on their first leg to Taipei, Taiwan. Ford Fiesta, Focus, and Mustang vehicles will make their way across the globe in additional episodes throughout the season. One lucky team will win two new Ford Mustangs for finishing in first place in an upcoming leg. The winners will also be given the opportunity to customize their Mustangs using Ford’s new Mustang Customizer Website.

“As the exclusive automotive partner, we are proud to be providing vehicles that play a vital role in helping the contestants navigate and accomplish their near-impossible tasks,” said Crystal Worthem, Ford Brand Content and Alliance Manager.

“The Amazing Race” sends 11 teams on a trek around the world with the first team to arrive at the final destination winning $1 million.

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