Archive for Ford Focus

The All-New Ford Focus Design: New Technologies, More Space, Better Driving

2018 Ford Focus

Ford recently introduced the all-new Ford Focus in April. Engineers have spent long hours redesigning the Focus, adding new technologies, improving interior dimensions, and optimizing driving dynamics. In short, the new Focus is more enjoyable to drive than ever before.

According to Ford, the Focus offers three different body styles: a four-door sedan, a five-door estate/wagon, and a five-door hatchback. Specific changes to the Ford Focus design include a longer hood, more interior space for every passenger, and improved aerodynamics. There’s also an all-new Ford Co-Pilot360™ system, which is a suite of driver-assist technologies. You’ll find available Adaptive Cruise, Adaptive Lighting, Active Park Assist, and Evasive Steering Assist.

“We’re evolving our successful One Ford strategy to find new ways to create a sporty-looking small car our customers will love,” said Jim Farley, president of Global Markets. “We’ll tailor which cars in the Focus line-up we offer in markets around the world to ensure we best meet customers’ different needs and preferences.”

Driving dynamics are also better thanks to an all-new Electric Power Assisted Steering (EPAS) system, and drivers now get a standard Drive Mode Technology. You can switch between Normal, Sport, and Eco modes to optimize performance and fuel economy, while new options like Adaptive Shift Scheduling optimize gearshift timings and Adaptive Shift Quality adjusts clutch pressure.

The all-new Ford Focus will arrive in dealerships in 2019. For more information, or to schedule a test drive of the 2018 model, visit us at Sanderson Ford.


New Upcoming 2015 Ford Focus ST Upgrade Kit to Make the Model Even More Powerful

The 2015 Ford Focus ST was already one of the most outstanding compact cars in its class, with impressive fuel efficiency despite a ton of power. But now, Ford is stepping up its game even further, by offering a new Focus ST upgrade kit.

The “mountune upgrade kit” will increase the output of the Focus ST’s current 2.0-liter turbocharged four-cylinder engine to 275 horsepower and 296 pound-feet of torque, truly making the Focus ST a force to be reckoned with.

As of now, all we know is that the kit will include “an induction kit, high-flow intercooler and other parts,” and the price is still unannounced. We expect more information about the mountune upgrade kit will be revealed in the near future.

The executives at Ford Performance are saying that the bonuses provided by the new upgrade kit will really bring the Focus ST to the next level, and we have to agree. What do you think of the 2015 Ford Focus ST upgrade kit? Let us know in the comments.

2015 Ford Focus ST Upgrade Kit

A Ford Fiesta RS Would Be Fun And Fast… And Cute!

RS: Two letters that mean so much. And it looks like they are here to stay, calming the anxiety of many a speed-junkie. Car And Driver describes the crucial moment when at the unveiling of the Ford Focus RS in Cologne Germany at the beginning of February, we learned that “RS is seen within the company as a long-term sub-brand and not just a badge for limited-edition models.” Seeing how awesome the Ford Focus RS is, this is very good news indeed.

The Focus features the same powertrain as the new Mustang, a 2.3-liter turbocharger four-cylinder EcoBoost engine with a boost making it good for 315 horsepower. The Focus gets this extra boost from a larger compressor and a larger intercooler system. Power is sent to an AWD system, which, as USA Today reports, “can shunt as much as 70% of the available torque to the rear wheels, and further direct 100% of that torque to either the left or right rear wheel as needed.”

There’s a lot of talk that a Ford Fiesta RS will follow. Of course, there’s already the very peppy and very popular Fiesta ST. Car And Driver likes the idea a lot, noting, “just think how adorably cute a production version would be.” Truer words were never spoken.

Ford Fiesta RS

Ford is Set to Unveil the 2015 Ford Focus at Mobile World Congress

While Mobile World Congress is usually the stage for debuting new smartphones and tablets, Ford has decided to take it over and unveil the 2015 Ford Focus.  A little unconventional for one of their best selling sedans, but who are we to question the creative minds of Ford?

And creative is right.  The 2015 Ford Focus has undergone so many changes, both on the inside and out.  The headlights are more prominent on the front end, while the grille now resembles more of the new 2015 Ford Mustang.  Consumers will have their choice of what goes under the hood, with an option being Ford’s 1.0-liter EcoBoost engine, available only on the six-speed manual transmission trim level.

So what’s going to be showing up on the inside?  Well, a new 8-inch display with MyFord Touch for starters.  It will also include SYNC® 2 and an updated AppLink for your smartphone.  The enhanced and updated Blind Spot Information System (BLIS) will also be available.  BLIS will aid you in pulling out of parking spots into traffic or warn you when changing lanes would not be ideal.

Here at Sanderson Ford, we can’t wait for the unveiling of the 2015 Ford Focus.  We know you are probably excited too, but waiting for it can also be a little daunting.  Not a problem!  If you need to get your hands on a Ford Focus now, check out our expansive inventory and all we have to offer!

2014 Ford Focus

Ford Focus ST Attracts New Market of Buyers

2014 Ford Focus ST

Ford Motor Company has recently revealed some interesting data around their Focus ST sales. Surprisingly enough, the new, sleek Focus has deemed very attractive to a new market of buyers. Not only is the younger generation finding Ford’s new Focus ST very appealing, but Ford has noticed a huge jump in Focus ST sales from previously non-Ford owners.

Since the Focus ST’s initial launch, 65% of sales have been by customers trading in a non-Ford vehicle for the Focus ST. This is actually the highest percentage of conquest sales for a non-hybrid vehicle among any Ford car or truck. Ford noted that the most traded-in brands have been Honda, Chevrolet, Mazda, and Toyota.

In addition to turning non-Ford buyers into Focus owners, the Focus ST has been sold to a large number of younger generation buyers, with 32 percent of total Focus ST sales to drivers 35 and under.

“It’s having the kind of halo effect for other vehicles we’d hoped for when we invested in the ST brand,” explains Vice President of U.S. Marketing, Sales and Service, John Felice. “We continue to build through word-of-mouth and terrific reviews. As an affordable high-performance vehicle that can serve double duty as a daily driver, it has no equal.”

Come to Sanderson Ford today and come see why everyone can’t stop talking about the all-new Focus ST!

2014 Ford Focus Named to “10 Best Back-to-School Cars”

2014 Focus for Back-to-School

2014 Focus for Back-to-School

Kelley Blue Book has just released their top 10 picks for back-to-school cars this year, and our favorite 2014 Ford Focus made the list! Coming in at #2, editors raved about the perfect combination of form and function with innovative technologies and top safety ratings that make this sedan a great back-to-school pick.

Analysts at Kelley Blue Book take into consideration a number of things when deciding what cars deserve “Best Back-to-School” recognition each year. Each of the ten winners this year earned high grades in vehicle style, passenger safety, fuel economy, versatility and value.

“Aiming to please aspiring overachievers of all disciplines, the Focus brings together an impressive mix of form and function in sedan or hatchback configurations,” states. “From its sophisticated ‘kinetic design’ exterior styling and contemporary cabin treatment to a sprightly 160-hp engine, Euro-flavored suspension turning and top safety ratings, there’s a lot to recommend in this well-rounded and engaging package.”

Get ready for back-to-school with the all-new 2014 Focus at Sanderson Ford!

Ford Focus: 2012 Best-Selling Car in the World

2013 Ford FocusThe numbers are in – and the Ford Focus was the world’s best-selling car in 2012.  According to Polk, which surveyed world new-car registration data and recently revealed the results, Ford actually took three of the top spots with the Focus, Fiesta, and F-Series.

The two largest countries for the Focus were the United States and China, with a little over ¼ of all Focuses sold worldwide being in China.  Over 250,000 Focuses were sold in China, while the U.S. accounted for a little fewer than 246,000 sales.  On the other hand, the Fiesta had more success internationally than it did in America, with only 7.9% of all Fiestas being sold in the U.S.  The third Ford to top the list, the F-Series, was the only model that sold more vehicles in America than it did internationally, with 82.1% of all Ford trucks being sold in its home country.

The Focus and Fiesta’s international success may have been unexpected for some, but it should be no surprise that the F-Series would hang out at the top of this list, as it has been the number one selling truck for 37 years.

2013 Ford Shelby Focus ST Revealed

2013 Ford FocusFord unveiled the most recent addition to its Carroll Shelby lineup of vehicles at the 2013 North American International Auto Show in Detroit, MI; and it’s not Mustang.

A souped up version of a 2013 Ford Focus ST has been given the honors of wearing the iconic nameplate, and it wears it well.  Powered by a turbocharged 2.0-liter four-cylinder the Shelby Focus ST generates 252 horsepower, and if that’s not enough Ford has a performance tune in the works that could boost output by an additional 30-60 horsepower.  A photo gallery of the vehicle can be found online at Motor Trend.

“It’s something small with big power,” said Shelby American president John Luft. “You can certainly embarrass a lot of guys at the track.”

The Focus ST will be the first four-cylinder to adorn the Shelby name since Carroll Shelby himself put turbochargers in them in the 1980s, and his influence is still present in today’s 2013 Ford Shelby Focus ST.

“Carroll’s spirit lives on in every one of the cars we sell,” said Luft. “We produce the most power of any American production vehicle.”

Sanderson Ford Black Friday Events

Black Friday gives you a chance to get great deals on purchases at the start of the holiday season, but this year, Sanderson Ford is giving customers 10 days to save during our Black Friday Sales Event! The 10-day event runs from November 16 – November 26, 2012.

Popular models on sale include:

  • Redesigned 2013 Fusion for $20,479 after a $1,000 factory rebate. Customers who qualify can also receive Ranger Owner Loyalty Bonus Cash towards the purchase.
  • 2013 Ford Mustang for $21,247 after a $1,500 factory rebate and additional Sanderson discount. Customers who qualify can also receive FMCC Bonus Cash and Ranger Owner Loyalty Bonus Cash towards the purchase.
  • 2013 Ford Fiesta for $13,997 after a $250 factory rebate and additional Sanderson discount
  • 2013 Ford Focus S for $14,997 after a $1,5000 factory rebate and additional Sanderson discount
  • 2012 Ford F-150 Super Crew for $28,997 after a $4,000 factory rebate and $2,948 Sanderson discount.  Customers who qualify can also receive FMCC Bonus Cash, Trade-Assist Bonus Cash, and Ranger Owner Loyalty Bonus Cash towards the purchase.

Sanderson Ford also has three all-new 2013 Ford C-Max models in stock and available for purchase. This new eco-friendly car returns up to 47 MPG city and 47 MPG highway while still delivering the performance of a non-hybrid car.

In addition to these great savings on popular cars, Sanderson Ford is also giving a $500 Visa gift card to the first 100 people who purchase a new Ford, excluding the Fiesta and A, X, Z, and D Plans. So hurry in to take advantage of these great savings!

Finally, since we know you have plenty of things to do on Black Friday, we want to give you the chance to shop while your vehicle is being serviced! We will be offering a free shuttle to and from the new Tanger Outlets in Glendale on Friday, November 23.

Ford Turns the 2012 Focus into Fashion

2011 marked the 100th year of Ford in Britain, and the automaker decided to commence the yearlong centennial celebration in an interesting way: by turning the 2012 Focus into fashion.  Ford commissioned two fashion designers to create haute couture from pieces of the popular sedan. 

Judy Clark, a Scottish Designer of the Year nominee, was chosen to create a gown.  The design was inspired by the Edwardian period, and used numerous small engine and gear parts to create an oversized bustle.  Twin red taillights hang at the hips, giving the dress visual width and creating a sway.  The layered skirt represents flowing fuel, and a motorcycle jacket made from seat covering compliments the look with a speedometer set to 60 mph on the back.  In addition to car parts, other materials such as diesel-colored tweed, lace, leather, silk chiffon, and spray paint were also used in the creation.


For a matching necklace, Ford turned to English designer Katherine Hawkins.  The designer, who does not actually drive herself, decided to go for a “metropolis, robot-esque” look. Hawkins broke down the Focus’s center stack buttons to use as the focal point on the oversized necklace and dangled coil springs below the buttons. Various computer chips were also used to create an elegant, yet futuristic automotive design.


While you likely will not be able to find these pieces in a store, they certainly give a new look to the 2012 Focus. You can also check out a video of the creations on YouTube.

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