Archive for Ford Technology

Ford Pre-Collision Assist with Pedestrian Detection Technology Designed to Reduce Crashes

If you could drastically reduce the chances of frontal collisions that involve other vehicles and pedestrians, wouldn’t you do it? Well, Ford Motor Company has introduced a new technology that will do just that.

Ford Pre-Collision Assist with Pedestrian Detection uses radar and camera technology to scan the road in front of the car. If an object is detected, the system warns the driver. If the driver doesn’t take action, the car will automatically apply braking force to reduce the severity, or even avoid, the impending impact. Pre-Collision Assist is designed to reduce the chance of impact with another car or object at any speed, while Pedestrian Detection helps the driver avoid collisions with pedestrians at lower speeds.

“This technology adds to the already impressive list of driver-assist technologies Ford customers benefit from today,” said Raj Nair, Ford group vice president, Global Product Development in a recent Ford Motor Company news release.

Ford offers a variety of other driver assist technologies including a lane-keeping system with lane-keeping aid, Blind Spot Information System (BLIS®) with cross-traffic alert, adaptive cruise control and collision warning with brake support, and active park assist.

Pre-Collision Assist with Pedestrian Detection will debut on the 2015 Ford Mondeo in Europe, and will make its way to Ford and Lincoln vehicles in the U.S. shortly after.

Stop by Sanderson Ford today to see and test drive our lineup of Ford vehicles with top of the line safety technology, designed to make our roadways even safer.

Ford Pre-Collision Assist

More Advancements in Ford Automated Driving Research

Ford Automated Driving The future of driving is getting closer and closer! Ford has recently announced that they are now working with MIT and Stanford in advancing their automated driving technology research. They are working together to build the automated Ford Fusion Hybrid that would feature Ford’s Blueprint for Mobility and several other technologies including LiDAR sensors to generate a real-time 3D map of the vehicle’s surrounding environment.

“To deliver on our vision for the future of mobility, we need to work with many new partners across the public and private sectors, and we need to start today,” explains chief technical officer and Vice President of Ford research and innovation, Paul Mascarenas. “Working with university partners like MIT and Stanford enables us to address some of the longer-term challenges surrounding automated driving while exploring more near-term solutions for delivering an even safer and more efficient driving experience.”

With fully automated technologies, the vehicle will be able to sense objects around it. Research analytics at MIT will be creating advanced algorithms to help figure out if the vehicle will be able to sense moving vehicles and pedestrians that could be a hazard to the car. Stanford analytics will be exploring how the automated sensors will see around obstacles and potentially “take a peek ahead” to make necessary maneuvers.

Could you imagine being in a car that could detect everything around it and basically drive itself? The future of driving is on its way. Stick with Sanderson Ford for the latest on Ford automated driving.

Ford SYNC Technology: Taking Intelligence to a Whole Other Level

2014 Ford Explorer

Ford has set out on a mission to take its vehicles to a whole other level of intelligence.  They just recently built their 10 millionth car with built-in Ford SYNC technology!  We would say they are well on their way to completing their quest!

Now what is Ford SYNC technology you ask?  Well, it’s an in-vehicle system that leaves you completely hands-free.  It integrates mobile devices, such as a Smartphone, and allows the driver to make hands-free calls, change the song or radio station, and use other applications with just a simple voice command, leaving you to concentrate on driving safely.  And that’s only the beginning.

Ford offers 15 different options for the SYNC technology in your Ford vehicle.  Yes, you heard right, FIFTEEN various options that include all of the following:

  • SYNC Hands-Free Calling
  • SYNC Entertainment
  • SYNC 911 Assist
  • SYNC AppLink
  • SYNC Navigation
  • SYNC Audible Text Messages
  • SYNC Internet Connectivity
  • SYNC Video Player
  • SYNC Vehicle Health Report
  • SYNC Voice Touch Screen
  • SYNC Command Center
  • SYNC Driving Efficiencies
  • SYNC Color-Coded Touch Screen
  • SYNC Media Hub

Whew!  That’s a lot of choices!  Not sure which ones are right for you or are available for your favorite Ford vehicle?  Not to worry, you can contact us here at Sanderson Ford to find out what SYNC packages are right for you!

Ford Developing Fully-Automated Parking Technology

1964 Ford GT40

Fully-Automated Parking TechnologyFord Motor Company has recently revealed details on a new technology that will change the way we park forever. The new fully-automated parking technology could potentially allow drivers to park their Ford with the push of a button!

“Parking in today’s cities can be stressful and difficult,” explains vice president of Product Development at Ford of Europe, Barb Samardzich. “We want to make it as easy, efficient and accurate as possible – and that means exploring new concepts and approaches.”

Fully Assisted Parking Aid, while currently only developed as a prototype, controls vehicle steering, gear selection, forward and reverse motion. Ultrasonic sensors used in the system would be able to detect a suitable parking space. Once in neutral, the Full Assisted Parking Aid system takes control and parks with ease.

Can you image? Not having to worry about parking too close from the line, too far from the curb, plus not ever thinking about parallel parking again? Watch the video below to see Fully Assisted Parking Aid in action and keep in touch with Sanderson Ford for the latest details.

Ford Trumps Competition in the EcoBoost Challenge

EngineIn order to prove the power of the Ford EcoBoost engine over its competitors, Ford recently launched the Ford EcoBoost challenge. In the challenge, non-Ford drivers were given the opportunity to compare the engines to those of competitors, and the results overwhelmingly favored Ford, thanks to their revolutionary technology.

During the EcoBoost challenge, drivers who do not currently drive a Ford vehicle were given the opportunity to drive a Ford vehicle and its competitor through an obstacle course, after which, they were questioned about the performance of each.  Drivers who compared the Ford F-150 with EcoBoost to the Chevrolet Silverado almost unanimously favored the Ford truck.

Now that the comparisons are over, Ford buyers can take advantage of the findings by purchasing select new Ford vehicles with 0% APR financing for 60 months plus Challenge cash.  To check out these deals, and videos of all of the EcoBoost Challenge contestants, visit http://www.fordspecialevent.com/ecoboostchallenge/.

2013 Ford Fusion Energi Named Connected Car of the Year

Ford Fusion InteriorThe awards continue to roll in for the redesigned 2013 Ford Fusion.  The most recent accolade comes from Connected World Magazine, who named the 2013 Ford Fusion Energi as its 2013 Connected Car of the Year.

Ford did not simply give the Fusion a new award-winning exterior design when it redesigned the sedan for 2013.  The Michigan dealer placed a premium on in-car connectivity, and the 2013 Fusion boasts the most complete array of convenience and entertainment features of any sedan in its class.  The 2013 Fusion Energi is a plug-in hybrid that is equipped with standard features, including SYNC® with MyFord Touch® and the unrivaled connectivity of the MyFord® Mobile smartphone app.

“SYNC has helped us evolve as an automaker, to think and act more like a technology company, with a new level of openness and access that has forever changed how we look at our business and respond to our customers,” said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation. “Ultimately, SYNC embodies one of the many things Ford is all about: going further to transform innovative ideas into products that are affordable, attainable and valuable for millions of people.”

2013 Ford C-MAX Energi Achieves 620-Mile Range

EPA figures were recently released for the 2013 Ford C-MAX Energi plug-in hybrid, and the numbers shattered what even Ford had estimated the C-MAX would return.

The 2013 C-MAX Energi has an EPA-rated 620-mile overall range and a 21-mile electric range.  The 620-mile overall range is an impressive 70 miles greater than what Ford had estimate the hybrid compact SUV would deliver.

“C-MAX Energi is America’s most efficient utility vehicle, a great symbol of how Ford gives customers the power to choose leading fuel-efficiency across our lineup with gas prices spiraling upwards of $5 a gallon in some parts of the country,” said C-MAX chief engineer,  John Davis. “The C-MAX Energi’s leading range also means customers can spend more time on the road and more money on their priorities instead of at the gas pump.”

The 2013 C-MAX Hybrid Plug-in is powered by a 7.6-kWh lithium-ion battery pack that returns 108 MPGs (miles per gallon equivalent).  Once the battery pack is depleted the 2.0-liter I-4 Atkinson engine with an electric motor kicks in and is able to return an impressive 47 mpg highway and 47 mpg highway while functioning as a hybrid.

F150 and Boss 302 Get Cars.com Lifestyle Awards

Ford has a car to fit just about every consumer’s way of life, and the Lifestyle Awards handed out by Cars.com prove they are spot on. Cars.com selected Mustang Boss 302 for Play Car of the Year because, “We’ve liked the Mustang’s blend of raw power and handling prowess. Those qualities have been relentlessly honed in the Boss 302, and we’re suitably impressed.” Additionally, the Ford F-150 won Cars.com’s Work Car of the Year. Editors applauded F-150 because, “If you need your work truck to do double duty, the F-150 has you covered.” It tops the class “because it has stayed fresh and evolved with the market.” Click here for more

Ford Reveals 2013 Fusion and Makes Big Announcement in Detroit

Ford made a big splash at the North American International Auto Show this week with the official debut of the 2013 Ford Fusion. The automaker also announced plans for a plug-in hybrid Fusion Energi a few months after the Fusion arrives in showrooms.

2013 Ford Fusion

The 2013 Fusion joins many other sedans in offering a 4-cylinder engine only. Other updates to the sedan include new styling that resembles a four door coupe more than a standard sedan and a multitude of standard and optional features. These features include the latest version of SYNC with MyFord Touch, BLIS, SOS post-crash alert, and an optional lane-keeping aid.  A hybrid model of the Fusion will also be available, with a 2.0-liter naturally aspirated 4-cylinder engine, based on the 2.0-liter EcoBoost turbo.

2013 Ford Fusion Hybrid

While news of a redesigned Fusion has been floating around for months, the announcement of the Fusion Energi took everyone by surprise.  According to Ford, this PHEV will receive an EPA fuel mileage estimate over 100 MPGe. The Fusion Energi plug-in hybrid will go on sale about five months after the Fusion’s release in late summer or early fall of this year.

Winter Driving Safety Tips

With Christmas travel fast approaching and snow in the Arizona mountains, Sanderson Ford offers a Top 10 list of driving tips to help you and your families stay safe on the roads this season. 

10. DO allow extra time to brush and scrape your vehicle and don’t forget to bring a scraper with you!  With frost in the valley and snow up north, clearing windows is crucial for visibility and removing snow or ice from the top of your car will spare cars behind you from encountering an unexpected snow assault.  DON’T forget to clean snow and ice off your headlights and taillights as well.

9. DO top off your windshield wiper washer with winterized fluid to make sure it doesn’t freeze or crack, preventing you from washing away dirt and salt.  DON’T try to melt ice from your windshield by pouring hot water on it. Using hot water can crack the windshield.

8. DO wash your car when you return to remove salt and dirt from the roadways.

7. DO keep at least half a tank of gas to prevent stranding yourself in adverse conditions or closed highways. DON’T forget to check that all fluids are at proper levels and ensure all tires, including the spare, have the required pressure and tread.

6. DO prepare your car for an emergency.  Make sure you have a blanket to stay warm, proper attire (boots, jacket, hat and gloves) in case you have to be outside for an extended period of time, a shovel, flashlight with fresh batteries and snacks. Keep your cell phone charged.  Be familiar with it’s GPS capabilities in case you need to call for help.  DON’T forget the kitty litter or sand, to use for added traction if your car becomes stuck in the snow.  

5. DO stay aware of what’s around you on the road, including checking your blind spots and keeping an eye out for pedestrians.  DON’T follow too closely. The general rule is the vehicle ahead should pass a road marker two seconds before you. In slippery conditions, it is recommended to double the amount of space between you and the vehicle in front.

4. DO apply even pressure when braking in slick conditions if your vehicle is equipped with anti-lock brakes. Keep in mind anti-lock brakes do not shorten stopping distance, but they do help you maintain control.  DON’T become overconfident in electronic safety features your car may have.   Always test road conditions with cautious driving when the surface area is wet or icy, particularly on bridges and overpasses. 

3. DO turn the steering wheel in the direction of the slide when driving on snowy or icy roads until you gain control.  DON’T apply power or change directions suddenly on snow or ice.

2. DO stay calm if you find yourself stuck in the snow or broken down on the side of the road in bad conditions.  DON’T leave your car unless available shelter is near. If you need to run the engine to stay warm, make sure the exhaust pipe isn’t clogged with snow so the interior stays clear of harmful carbon monoxide.

1.
DO stay awake and alert behind the wheel. If necessary, take a break and grab a coffee. 

As Arizona residents, we sometimes forget what it is like to drive in these conditions.  Don’t be caught in a bad situation and enjoy your holidays. 

Merry Christmas from the employees and owners of Sanderson Ford!

like us on facebook

Contact Us