Tag Archive for Ford safety

Ford Brings Back Gimme The Gig

Gimme The Gig logoIn 2010, Ford’s Western Regional Marketing Department launched Gimme the Gig featuring the all-new Fiesta.  The program enticed independent musicians and bands to enter to win a recording session with Grammy Award-winning producer Don Was. The competition concluded with the final seven bands performing live in Los Angeles at the Whiskey A Go Go. The performance then aired for over 12,000 viewers online and on KTLA in over three million households. Including social media, Gimme the Gig earned more than 22.5 million impressions.

Leveraging our previous successes and increasing the final award, the 2012 Focus will be centerstage in this year’s contest. Gimme the Gig II will have three winners and will feature an all-new Focus converted into a mobile mixing studio. Don will take the vehicle to various live performances around the Western US and use the Focus to highlight it’s many technology features. Final winners will be announced in early 2012.

Gimme the Gig II will hit the road and live events will occur in major markets in the Western Market Area from June until September. Customers will be treated to live entertainment, free food, and an experience like no other! Gimme the Gig II has something for everyone.

www.gimmethegig.com will be live on June 15th.  Tell your friends!

Bill Ford Talks About Ford’s Future

Bill Ford recently spoke about the changes in the auto industry and why Ford isn’t reinventing the wheel but rather inventing the future of Ford as well as automobiles.  He has pushed Ford to go green in many ways and the dividends are now evident.  From FORTUNE MAGAZINE-  For more than 30 years, Bill Ford, 54, has pushed his company and the auto industry to be more environmentally friendly. Soon after the great-grandson of Henry Ford first went to work in 1979, he was asked by Ford’s CEO to stop making nice with environmentalists because it was causing too much trouble. (Later Bill Ford got heat from the environmental community, especially in the 1990s, for building gas-guzzling SUVs.) Now the company’s executive chairman, Ford is seeing his efforts to make his company greener come to fruition this year with the global launch of a new series of battery-powered vehicles, including the all-electric Ford Focus. In this article Ford writes about the future of the electric car, the need for a more comprehensive U.S. energy policy, and how a network of cars connected by Wi-Fi technology will revolutionize the way we drive and even the way our cities are designed. –Brian Dumaine

Read the whole article on the CNN blog here

Ford Explorer Awarded Major Safety Achievement

The 2011 Ford Explorer was chosen as the 2011 Traffic Safety Achievement Award winner from the New York International Auto Show’s World Traffic Safety Symposium.  Ford received the honor due to the new rear inflatable seat belt system used on the 2011 Ford Explorer.

The technology is a major industry first and breakthrough in safety.  The new rear seat belt operates normally in everyday use.  In the event of a crash however, a bag inside of the belt will fill with cold-compressed gas and provide inflation across the passenger from the shoulder to the torso.

The inflation creates a bigger diameter for the belt which helps to redistribute the force of the crash across a wider area on the passenger’s body.  The spread of impact energy keeps passengers more in the seated position during the crash and allowed for more support to the head and neck to reduce injury.

The new seat belts will improve the concern for rear passenger safety which typically are children and elderly passengers who are more susceptible to injury in a crash. Ford made the system compatible with infant and child safety and booster seats.

In addition to the safety award, the 2011 Ford Explorer was named the 2011 Truck of the Year in January and more recently was the 2011 Edison Best New Product gold medal in applied technology.  The ground-breaking safety system and awards pushed the Ford Explorer to nearly triple its March sales.

Ford has always been on the cutting edge of safety technology, especially with seat belts.  Ford was the first to put seat belts in all seating positions in 1955 and a leader in making driver and front passenger airbags standard in most vehicles by 1993.  The new rear seat belt system adds another dimension to Ford’s impressive safety technology and a huge selling point to customers.  Ford plans to add the new rear seat belts to other nameplates gradually over time.

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