Recently, Ford debuted a new web series in partnership with Azteca America entitled “Fuerza Ford,” that will feature Mexican boxing stars Giselle Leal, Edgar Juárez Calzada, and Michel de la Vega Esparza Oteo. The Ford web series will also star the newest Ford F-150.
So what do these boxers and the best truck around have in common? They all have strength – or fuerza. The 10-episodes of the Spanish webisode series, which can be found on the Fuerza Ford Twitter and Facebook pages, will focus on boxing tips as well as highlights of the newest F-150, which includes its improved hauling and towing capabilities.
“Ford is a leader in content marketing for U.S. Latinos, which is why we’re so honored to work together on the ‘Fuerza Ford’ boxing video campaign,” said Court Stroud, executive vice president, network sales and digital, Azteca America.
Ford has been the official automotive sponsor for Box Azteca since 2010.
Want to see the toughest, sturdiest, and most fuel-efficient truck around? Come visit us at Sanderson Ford to test-drive our newest fuerza F-150 trucks, today!